REVIEWING MEDIA CONSUMPTION TRENDS AT PRESENT

Reviewing media consumption trends at present

Reviewing media consumption trends at present

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Taking a look at some of the current modifications and innovations in television and digital media.

In the existing digital age, mobile phones have come to be one of the most common devices that people are using to watch videos and gain access to media. Nowadays, website many social media networks are providing limitless feeds of short, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a sequence of selected videos and interact immediately, making these videos much more interesting and addictive than traditional television. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Consequently, this pattern is changing the way people are actively looking for and counting on to receive info, in a quicker, shorter and more visual format.

In the last few years, with the growth of digital content, the way in which individuals consume media has evolved significantly. For many years, standard tv was the main source of home entertainment for most people. However, since the advancement of streaming platforms, many viewers are averting from arranged tv, specifically among younger individuals. Instead, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the switch in audience intake habits. These services are popular for enabling individuals to see the shows and films they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the way in which individuals are getting their news reports is also shifting. Individuals are significantly turning towards online news sources, instead of viewing television, to learn about existing worldly affairs. However, simultaneously, due to a continuous circulation of info, individuals are becoming overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and easier to observe. Nowadays it is common to see news channels that have large followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been essential for supplying individuals with dependable and authenticated news sources, in a format they can easily identify with.

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